Insights on Clayton M. Christensen’s Competing Against Luck by Instaread - Instaread

Insights on Clayton M. Christensen’s Competing Against Luck by Instaread

By Instaread

  • Release Date: 2018-08-19
  • Genre: Outils pédagogiques

Description

Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler’s chance at attracting customer interest...

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